Meet Albert Watson, the highly succesful and prolific Scottish photographer who blends art, fashion and commercial photography to create some of the most iconic images ever seen.

Albert shares his own unique journey from his early days in Scotland to establishing his studio in New York. He highlights the importance of enjoying your craft, and underlines the rewards of hard work and perseverance.

Let your past and present experiences as well as the world around you inspire your creativity. Creativity should drive 80% of your work and technique the remaining 20%.

Albert reminds us of his first steps in photography and the importance of conceptualisation, imagery and objectives.

Albert gives his tips for finding inspiration and motivation. Find out how he used ‘Degas Landscapes’ to inspire his own work.

Preparation, research, people skills and directing. Find out how far Albert goes in his attention to detail and in his own preparation to photograph Al Pacino and others.

Learn how Albert sets up a studio session and controls the light by creating a black box. Experiment with a bounce light until you learn how different distances translate onto your camera.

Albert thoughts and techniques on how to make a success of the 3 main categories of studio shoots: test, editorial and advertising.

The importance of planning for casting, make-up, hair style and also establishing good communication with all the teams involved.

Practical tips to set up the foreground in a studio shoot: useful tools, light, looking at the set from the model’s point of view and working with an assistant.

With the pre-lighting done, watch how Albert now turns his attention to the model and he makes corrections and improvements to the first shots.

Follow Albert as he continues to play with the elements of the shoot and uses the “splicing” technique to create a more powerful image.

Find out how Albert manipulates the light and directs the model to create more images. He demonstrates the splicing technique again.

Albert shows you his techniques for selecting the best shot from a shoot, using a couple of photographs as markers, taking time and looking for memorability.

In this lesson you will learn how Albert uses post production to further refine his images.

Discover the idea and thought process behind Albert’s iconic image of Alfred Hitchcock and what it was like to photograph one of the world’s greatest filmmakers.

Which should you use? Albert explains his own ideas to you on how and why you might use one or the other.

Albert explains his ideas and how he created his iconic images during a day photographing Kate Moss.

Albert encourages you to have faith in your own creative instincts and how to always think creativity to persuade a client toward agreeing to your photographic ideas.

Discover ways to go back and create projects and new images from your older work. Albert shows us the technique he used to create his iconic Running Man image.

Learn to appreciate the expressive nature of photographing hands. Albert explains some his most defining hand shots.

Discover Albert’s tips on how to make the most of natural light and how Albert controls it in his images.

Albert teaches you to always be on the look-out for new projects, and to recognise the power of conceptual thinking. Learn how monkey and a gun came to be created.

In this lesson you will learn about formats. Albert describes different examples from various formats he has used as guidance, discover tips on how to use each type of format and his camera of choice.

Get tips and suggestions on which lens to use and when. Albert gives you his thoughts on using the compositional elements available to you in order to produce a better photograph.

Albert teaches us how for him, its essential to raise landscape photography above the “picture postcard” shot and give the images more meaning. Albert explains the approach to his Scottish landscape series of images, one of his most unique, personal projects.

Albert details for you how he carefully prepared for his Isle of Skye project: taking care to be as organised as possible, whilst also remaining open to taking advantage of the unexpected.

From shooting bed pans in L.A., to photographing Tutankhamen’s possessions, Elvis Presley’s iconic gold ensemble, and Neil Armstrong’s space suit. Albert teaches you to persevere in the face of difficulty, and to always inject your still lifes with meaning.

Albert shows you how one simple idea can blossom into the creation of true art. An entire advertising campaign was based on his magical concept: that of an intergalactic anthropologist’s photographic diary, depicting tribes on earth 30,000 years ago. Discover how he brought this unique vision to life.

This lesson we go behind the scenes of a shoot with musician Sade. Albert reveals how he produced her beautiful Love Deluxe album cover, and how important it is to make your subject feel comfortable on set.

Albert tells you how he prepared and created this immense project. He suggests ways for you to create projects and images that document your own corner of the world in images.

Albert tells you how he prepared for the Las Vegas project, how he approached and shot his landscapes there. He passes on to you how the difficulties he faced helped him, and will help you, to develop as a photographer.

Albert tells you how to always be alert to chance encounters. He tells you how he met and was inspired by Breaunna. He explains how some of his most recognisable Strip Search photographs of her were created.

Find out why Albert stopped to shoot a bill board. His serendipitous discovery reaffirms his main piece of advice: always remain “switched on”.

Learn how Albert put together his exquisite Maroc book. You will be inspired to create your own projects and to look for potential in every aspect of a project, giving added meaning to your photographs.

Albert describes his own, personal methods and ethos in creating the Maroc project. Find out what equipment he used, how he documented his journey, and what he shot to create this iconic book.

How did Albert capture the breathtaking, rippling sand dunes of Laayoune, Morocco? Find out as Albert encourages you to be innovative; to always strive to add something new and different to scenes photographed by others before you.

Preparation is not the death of spontaneity. Albert explains some his most breathtaking, impromptu shots of children in Morocco, Albert shows you how he suggests you intertwine careful planning and impulsivity to ensure you never miss your shot.

Learn from Albert that the way you communicate with those you’re photographing is always visible in a shot. In this lesson Albert suggests tips to capture your perception of a subject into a single picture.

Learn to take advantage of chance situations and moments. Listen to Albert reveal how some of his most famous photographs were created by remaining flexible and alert to what you are seeing around you.

Albert delves into the inspiration behind his famous Mike Tyson photograph, reaffirming that preparation before a shoot is often key to transforming your vision into a reality.

Albert creates intense colour in an image. Listen to Albert as he takes you through his preparation process, and the techniques he used to construct one of his most well known images, Red Devil.

Discover the relationship between a subject and the camera itself. Legendary Rap stars and Albert’s Golden Boy photograph feature in this lesson. Albert discusses facial geography.

A Jack Nicholson photoshoot for Rolling Stone. Albert explains how the legendary snowy shot came to be, and gives you an insight into how he photographed the iconic actor and filmmaker.

Be inspired to get creative. Ingenuity and inventiveness take centerstage in this lesson as Albert describes how he produced his unique photograph of David Cronenberg for Rolling Stone — the old-fashioned way.

This is a incredible lesson where Albert demonstrates to you that expensive lighting equipment is by no means a necessity! Discover how to use two $10 bulbs to create a dramatic, high contrast shot. Simply genius.

See the fashion photography master in action as we watch each step of this shoot. Watch and hear how Albert manages the body language of the model and the simple set up and lighting to create a fashion shot.

See how Albert creates art with the profile of a face. Learn how to work the geography of a face with Albert’s simple lighting techniques.

Albert gives suggestions on how to progress and review your photography. Find out his tips on how to look “inside” the picture.

Learn Alberts tips on the skill of quick thinking and analysing your surroundings. Albert uses an example where he used his surroundings to create a unique and surreal shot for Italian Vogue.

In this lesson we reveal one of Albert’s very latest projects. Learn as Albert teaches you how he created a stunning series of images by combining nudes with different landscape textures.

Albert explains where the passion began for printing his own work and how it has developed. Listen to his overview on how critical it is to print an image on the right type of paper in order to create the perfect print.

Learn how Albert runs each aspect of his business. We travel with Albert to one of his exhibitions in Italy where he explains the why and how of the prints on show.

Albert summarises some fundimental learning points he has acquired over his 40 year career. He leaves you with some poignant tips and bids his farewell, “onwards and upwards”.

Albert welcomes you to his course. Run time: 01min 26sec

Join Albert in his own library where he shows you which books and artists he suggests you look at and study for inspiration and motivation. He also reveals his tip for buying inexpensive photography references. Run time: 08min 30sec

Learn how to work with your subject. A unique insight, Watch and learn Albert working in the studio, explaining his thoughts and showing us exactly how he shoots. Run time: 11min 24sec

Albert explains his ideas and how he created his iconic images during a day photographing Kate Moss. Run time: 05min 06sec

Albert teaches us how for him, its essential to raise landscape photography above the “picture postcard” shot and give the images more meaning. Albert explains the approach to his Scottish landscape series of images, one of his most unique, personal projects. Run time: 15min 18sec

From shooting bed pans in L.A., to photographing Tutankhamen’s possessions, Elvis Presley’s iconic gold ensemble, and Neil Armstrong’s space suit. Albert teaches you to persevere in the face of difficulty, and to always inject your still lifes with meaning. Run time: 13min 48sec

This is a incredible lesson where Albert demonstrates to you that expensive lighting equipment is by no means a necessity! Discover how to use two $10 bulbs to create a dramatic, high contrast shot. Simply genius. Run time: 07min 29sec

See the fashion photography master in action as we watch each step of this shoot. Watch and hear how Albert manages the body language of the model and the simple set up and lighting to create a fashion shot. Run time: 10min 46sec

Albert explains where the passion began for printing his own work and how it has developed. Listen to his overview on how critical it is to print an image on the right type of paper in order to create the perfect print. Run time: 07min 50sec

Albert summarises some fundimental learning points he has acquired over his 40 year career. He leaves you with some poignant tips and bids his farewell, “onwards and upwards”. Run time: 03min 55sec